New campaign shines light on Delta’s carbon-neutral pledge

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Delta’s new brand campaign builds on the commitment first announced in March 2020 to be the first carbon-neutral airline globally.

“We believe you shouldn’t have to choose between seeing the world… and saving it.”

The words from Delta’s new brand campaign underscore its commitment first announced in March 2020 to be the first carbon-neutral airline globally.

At that time, Delta committed $1 billion over the ensuing 10 years to drive innovation, advance clean air travel technologies, accelerate the reduction of carbon emissions and waste, and establish new projects to mitigate the balance of emissions.

In 2021, Delta offset 13 million metric tons of emissions generated in its airline operations from March 1-Dec. 31 2020. That’s the equivalent of 17 million acres of forests, which would cover the entire state of West Virginia, or the annual emissions of almost 3 million cars. Delta’s carbon footprint is its largest environmental impact, with 98% of emissions coming from its aircraft.

“Being the brand that connects the world means we also have a meaningful opportunity and responsibility to protect that world,” said Molly Battin, Delta’s S.V.P. – Marketing Communications. “No one should feel torn between experiencing the joy of travel and being a good steward of the earth. In fact, we believe seeing more of the world encourages caring more for the world.”

In addition, Delta has committed to setting a science-based emissions target aligned with the climate science underpinning the Paris Agreement and aspires to replace 10 percent of its conventional jet fuel with sustainable aviation fuel (SAF) by the end of 2030.

“We’re actively building a more sustainable model for aviation,” said Amelia DeLuca, Delta’s Managing Director of Sustainability. “We’re leveraging tools available today – like impactful environmental and community-building offset partnerships – to fly carbon neutral now, all while working toward our long-term vision of net zero aviation.”