Alaska, together with its regional subsidiary Horizon Air, identified the reduction of greenhouse gas emissions as the company's most important opportunity for environmental action.
"At Alaska Airlines, we know that travel can make a big difference in people's lives," said Alaska Airlines CEO Ben Minicucci. "Air travel connects us to our friends and families, helps us understand one another, and helps communities across the globe grow and thrive. But we know that to live our purpose, creating an airline people love, we must operate every day in a way that cares for both people and our planet. That's why we've set out on this bold path to reduce our climate impact near and long term."
Alaska's roadmap to 2040 includes five focus areas to reach net-zero emissions:
- Fleet renewal
- Operational efficiency
- Sustainable Aviation Fuel (SAF)
- Novel propulsion
- Credible, high-quality carbon offsetting technology
With a recent Boeing 737 MAX order, Alaska's newest aircraft have 22% better fuel-efficiency on a seat-by-seat basis than the aircraft they replace. Alaska is a leader in using advanced technology to improve flight efficiency, and will continue to standardize best practices, and expand use of first-of-its-kind artificial intelligence and machine learning technology to plan optimize routes. As part of its near-term goals, the airline will cut in half emissions of its ground services equipment by 2025 through the purchase and use of electric ground equipment and other renewables.
Long-term plans for achieving net-zero emissions include expanding the market for SAF and exploring and advancing novel propulsion approaches that support electrification technology for regional flying, that are either not dependent on fossil fuels, or more efficient than current methods. And because aviation is one of the most difficult sectors to decarbonize, Alaska will also work with science and technical advisory Carbon Direct to identify and vet credible, high-quality carbon offsetting technologies to close any remaining gaps on the path to net-zero.
"After a difficult year, this is an exciting time for our company, as we return to growth while embedding sustainability even deeper in our culture, set bold goals and collaborate with innovative partners to keep our company, our communities, and our environment strong and healthy for the long term," said Diana Birkett Rakow, Alaska Airlines' vice president of public affairs and sustainability. "The pandemic sharpened the clarity of our purpose and led us a stronger path forward. But we also know we can't do this alone and that we must work together with government, manufacturers, innovators and other industry partners to decarbonize aviation."
Joining the Amazon Climate Pledge
As a result of its 2040 net-zero emissions strategy, Alaska Airlines today signed onto The Climate Pledge, a commitment to achieving net-zero-carbon 10 years ahead of the Paris Agreement.
In addition, the company also announced five-year goals to reduce waste through more sustainable packaging and restarting industry-leading inflight recycling post-COVID, while offsetting 100% of its operational water use through investments in high-quality habitat projects.
22,000 employees engaged to help reduce climate impact
As a reflection of its importance, Alaska Airlines this year included a carbon emissions target in the incentive pay program for all 22,000 employees. Additionally, long-term executive compensation is now linked to diversity, equity and inclusion.
"We know that setting ambitious goals, measuring our progress – and then holding ourselves accountable – is the key to real progress," said Diana Birkett Rakow.
2020 LIFT Sustainability Report
Alaska outlined its environmental, social, and corporate governance (ESG) goals, strategy and best-practice disclosure commitments in the Alaska Airlines 2020 LIFT Sustainability Report at www.alaskaair.com/lift. The report lays out the company's ambition and roadmap in setting broad Environmental Sustainability and Governance goals for the next five years, including diversity, equity and inclusion commitments to increase the diversity of leadership to reflect the diversity of frontline employees.