May 19, 2014
São Paulo – In an innovative move, TAM Airlines offsets by five times the emission of greenhouse gases caused by the expansion of its network for the main world soccer championship, which corresponds to nearly 750 additional domestic flights.
The initiative involves the acquisition of premium carbon credits developed by Sustainable Carbon – Projetos Ambientais Ltda., a consultancy firm specialized in solutions for climate change.
A total of 100,000 tons of greenhouse gases was offset, which corresponds to more than 4,500 flights in the host cities during June and July. The carbon credits originate from six projects to reduce emissions, implemented in diverse regions across Brazil, whose aim is to replace non-renewable fuels with renewable biomass in small and medium companies.
These projects bring important social and environmental benefits to the communities involved, such as preservation of biodiversity, social inclusion, incentive to culture and health care. The highlight are the incentives to promote soccer as an instrument of social inclusion and quality of life for company employees and the community. Over 300 people benefit from these soccer promotion initiatives of the projects supported by TAM.
“This initiative is part of our social and environmental responsibility strategy. The acquisition of carbon credits allows us to expand our environmental actions, going beyond our previous achievements towards optimizing resources and increasing efficiency,” says Claudia Sender, CEO of TAM Airlines.
According to Stefano Merlin, CEO of Sustainable Carbon, “the partnership between Sustainable Carbon and TAM shows the company’s strategic vision with regard to a low-carbon economy. The acquisition of carbon credits contributes to sustainable development through environmental initiatives to preserve the Amazon, Caatinga and Cerrado regions, in addition to social projects that benefit more than 5,000 people. We believe in this partnership and expect this innovative demonstration of engagement and commitment to influence the air travel industry in Brazil and abroad.”
About carbon credits:
* One carbon credit is equivalent to one ton of greenhouse gases that was not released into the atmosphere. To acquire this credit, a company needs to develop a project that meets the quality standards established by one or more independent entities.
* Premium carbon credit projects go one step further by investing in social and environmental initiatives that bring important benefits for the communities where they are implemented.
* In Brazil, offsetting emissions is a voluntary social and environmental responsibility action.