Case Study

Helping communities after Hurricane Sandy

Social development Disaster response

On October 30, 2012, Hurricane Sandy caused unmatched destruction across several states in the Mid-Atlantic and Northeast USA. In the immediate aftermath of the hurricane, JetBlue, as a Red Cross Member, stepped in and provided valuable help were it was most needed in the form of aid provisions.

“We are thankful for the generosity of JetBlue and its customers. As a longstanding partner of the Red Cross, JetBlue has consistently been there to provide whatever is needed whether it’s resources, personnel or funds.” — Jerry DeFranciso, American Red Cross, President of Humanitarian Services.

Immediately after the storm, JetBlue began efforts to help customers and neighbours in the affected communities. They flew emergency responders to New York City and donated cargo space for blankets, warm clothes, cleaning supplies and other materials needed for recovery efforts. Working with organisations to help meet basic needs such as shelter, food, water and clothing, made a significant impact. Within days only, the company launched to engage customers in fundraising efforts for the American Red Cross.

Follow-up actions to support the rebuilding after the hurricane were initiated as well, such plans to build playgrounds in damaged areas. JetBlue did also invite customers to convert their award points into donations to support continued relief efforts and volunteer with our partner organisations.