There is no hiding that the world will soon be wrapped in Brazil fever: the 2014 World Cup and the 2016 Olympics are two grand events that direct the spotlight on Brazil. In fact, even before the announcement of the sporting events, economists regarded Brazil as part of the group of economies to ‘watch out for’ dubbing it as one of the BRICs (Brazil, Russia, India and China).
These expectations are not unfounded since Brazil represents the largest economy in South America, it is 6th largest in the world and it is inhabited by a population of almost 200 million people. Overall, the country’s has great potential for future growth.
However, the urbanisation, trade and business that this predicted growth will bring along, will also require the expansion of transportation infrastructures for the movement of goods and people. But this development also represents a challenge. Brazil may be the largest country in South America by size, but 63% of its surface area is covered by the Amazon rainforest. This geographic profile makes boats the only viable means of transportation through the forest. Since roads would destroy the swathes of the natural habitat, air transport is vital to Brazilian economic growth: it connects remote areas to cities, easier and quicker than road transport, and, by flying over the forest, businesses can access the capital cities much quicker.
ATR’s documentary on how air transport opens up new regions in Brazil and supports the country’s economic growth and business expansion, demonstrates how air transport improves connectivity. With testimony from leisure travellers, business proprietors and aviation stakeholders, the documentary also shows the impact these developments have on regions, individuals and business and portrays the citizens’ hope that Brazilian air transport will further grow and expand to support the Brazilian economy.
On the other side of the spectrum, take a look at NATS’ brilliant visualisation of air traffic in Europe; just imagine the growth opportunities that such connectivity could open up in Brazil.
And actually, we'd like to thank ATR as well as NATS for allowing us to use some of their great footage in the video on the home page of this website!